Administration.

Handles the internal administrative matters of the association. Directs all office management functions, including human resources, office equipment, facilities, and support services.

Communications.

Directs all communications and public relations activities of the association. May include serving as spokesperson for the association and producing association publications.

Component Relations.

Acts as the primary contact for the organization’s subgroups (chapters, sections, councils, societies, etc. Component relations professionals provide theseĀ groups with support on volunteer, financial, general management, and governance issues.

Marketing.

Direct marketing activities, which may include research and sales analysis, brand development, pricing strategies, and product promotion.

Membership.

Directs and administers the associations program to attract new members, as well as retain existing members.